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Use data and analytics to make better decisions and improve performance.
Increase marketing effectiveness by changing behaviour.
A practical guide to using data analytics and AI to optimise marketing ROI.
This online, interactive course provides guidance on how to ensure your marketing strategy and campaigns are compliant with the GDPR.
How to deliver lawful and ethical marketing programs.
This online course is designed to extend your working knowledge of the UK GDPR and optimise the use of personal data in your marketing mix.
How and when to use Google Analytics 4 (GA4).
How to set up advanced reports and insights focusing on brand awareness, ecommerce and lead generation.
Understand the way your customer's brain works.
Leverage AI, analytics and customer insights to create data-driven marketing strategies.
