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• Article

  How organisations can design resilient teams and strategies

  When things go pear-shaped, whether it's timelines, budgets, or goals, structure is everything. This article will tell you how to structure your team, how to make decisions when things get messy, and how to treat people.
• Article

  How to stand out as a marketing leader

• Article

  IPA Bellwether Report: Marketing budgets reach two-year high – but should you stick or twist?

  UK companies are not just maintaining their presence; they are actively increasing their investment to stay front-of-mind and strengthen brand equity.
• Article

  Media Round-Up: IPA Bellwether Q1, AI, sustainability tips

  CIM has continued to represent marketers and the profession in the media, across a range of key topics.
• Article

  Brand building vs performance marketing

• Article

  Webinar recap: Building a brand on social media

• Article

  Webinar recap: How to get ahead using a hidden superpower – Storytelling

  In a recent CIM member exclusive webinar, Anthony ‘Tas’ Tasgal discussed the power of storytelling in communications and branding.
• Article

  What is market research and why is it important?

• Article

  Release: First Bus joins CIM’s Company Affiliate Partnership Programme

  CIM is delighted to announce a formal partnership with First Bus, which sees the transport operator join CIM’s Company Affiliate Partnership Programme.
• Article

  Release: CIM returns to Duxford for 18th Digital Marketing Conference

  CIM will host the annual CIM Digital Marketing Conference, which returns for its 18th year in July.
• Article

  What are the biggest barriers to starting your marketing career?

• Article

  Release: CIM to host 2026 CIM Wales Marketing Forum

  The Chartered Institute of Marketing returns to Cardiff to host the CIM Wales Marketing Forum this July.
• Article

  CIM research reveals workload is key barrier to marketers’ skills development

  Ahead of Learning at Work Week, which took place from 18th-24th May, CIM polled marketers to gauge their opinions on skills and their organisation's commitment to their ongoing professional development.
• Article

  Back to Basics: How to set SMART objectives

  Tasked with setting and achieving objectives that deliver results? Here’s everything you need to know.
• Article

  What the Spring Statement means for marketers

  The UK’s Spring Budget brings significant economic shifts that could have major implications for businesses, consumers, and marketers alike.
• Article

  How can an unconventional brand collaboration bring business success?

  Brand collaborations have been around the block more than once. But the key to creating a successful brand collaboration might be in finding a partner that can help revolutionise a brand's image, and positively change customer expectations. In this article Laura Bracher explores how successful brand collaborations can be forged. 
• Article

  How to get better outputs from generative AI

  CIM’s Laura Bracher interviews AI expert Dave Birss and Saurabh Wani, content and growth marketer at AI generation platform Writesonic, about how you can maximise the use of your AI tools. In this article, we outline different ways to approach and pinpoint your prompts for stronger outputs. 
• Article

  Release: Top students graduate with CIM qualification at ceremony in Colombo, Sri Lanka

  Over 500 graduates and 21 MCIM, FCIM and Chartered Marketers graduated at the Chartered Institute of Marketing (CIM) Graduation Ceremony and Membership Investiture 2023